CareFlash today announces partnerships with six more hospices to enhance patient experience, community outreach and professional relations.
November 10, 2015
“CareFlash is a helpful tool people
can use to effectively communicate
with family and friends during a
difficult time. This online technology
provides families one central
location to share information through
a CareCommunity, freeing them to
spend more time with loved ones.”
-Andrea Green, CEO,
Community Hospice of Texas
CareFlash-an Austin, Texas-based company offering specialized social media called “CareCommunities” for those in need-today announces partnerships with six Texas hospices to enhance patient experience, word-of-mouth marketing and viral fundraising. Founded in 2006, CareFlash is a unique service people can use to quickly and easily create their own centralized CareCommunity for facilitating an engaged support network of friends and loved ones during times of need. The tool is also a powerful approach for businesses.
The partnering hospices are Community Hospice of Texas, Dallas/Ft. Worth; Houston Hospice, Houston, TX; Hospice of San Angelo, San Angelo, TX; Hospice Brazos Valley, Bryan/College Station, TX; Providence Hospice, Waco, TX and Lakes Area Hospice, Jasper, TX.
“Although much of hospice care is for the benefit of patients, we are also committed to supporting families left behind who face ongoing emotional and spiritual pain. CareFlash expands our effectiveness in this regard,” said David McBride, Executive Director of both Hospice of San Angelo and Texas Non-Profit Hospice Alliance.
An Aging Population
Ten thousand people will turn 65 years old every day for the next 19 years. The busy professional and personal lives they lead, and the ever-growing social circles they develop powered by social media exemplify the importance they place on ‘community’. It’s these factors, and their level of wealth that explain why boomers are the most attractive marketing demographic.
Branded social media CareCommunities continue gaining favor as a unique avenue that helps hospices enhance outcomes and drives convenience and effectiveness for these boomers – in regard to their parents’ care – while creating more widespread, durable and viral business benefit for hospices powered by compassion, not ads.
“Baby boomers are the fastest-growing demographic adopting social media – and they continue to redefine how people interact,” added Andrea Green, CEO of Community Hospice of Texas. “CareFlash is a helpful tool people can use to effectively communicate with family and friends during a difficult time. This online technology allows families to have one central location to share information through their CareCommunity, freeing them to spend more time with their loved one.”
CareCommunities that are created via the link on each hospice’s website are custom-branded to expand the breadth and durability of their viral word-of-mouth and fundraising through empathy and goodwill, not ads – enhancing engagement among the family’s friends and loved ones.
“CareFlash never dilutes a hospice’s marketing by asking for donations,” said Jay Drayer, CareFlash founder and CEO. “We believe the goodwill that arises in connection with hospice care should benefit the hospice providing that care. The most likely advocates for, and donors to a hospice are those friends and family members whose loved one benefited from the care and compassion provided by that hospice, regardless of whether they reside across the city or the country.”
CareFlash is a unique, free service people can use to quickly and easily create their own centralized CareCommunity for facilitating a meaningful fabric of love and support. CareFlash enhances the experience hospices provide families, helping improve outcomes by removing the emotional barriers that explain why most people find it difficult to become meaningfully engaged around their loved ones who are approaching a loss or, equally effectively, in the months that follow – while enhancing the marketing and fundraising success of the hospice through goodwill and empathy … not ads. CareCommunities allow members to blog and share status updates, engage involvement from friends, celebrate their loved one’s life and rally ’round that family in tasteful ways. Members are enabled to learn how their help would be key, and to conveniently sign up for specific items. This eliminates anxiety of continually asking for help and the headaches of 3 families bringing casseroles the same evening. Also, information about medical topics is made available through hundreds of plainly narrated 3D animations by Blausen Medical of Houston, TX.
CareFlash also provides a straightforward, measurable way for organizations to leverage a complete social media strategy that enhances outcomes while at the same time driving their word-of-mouth marketing and fundraising in predictable, viral ways.